How to get from a law school to owning a fashion house? It happens. And that is what two young entrepreneurs did, Francesco De Falco and Pasquale Vittorio D’Avino, LUISS students of law and founders of the brand Les Bohémiens.
The idea of creating a fashion brand, absolutely Made in Italy and anti-mainstream, chic and alternative, risen on the desks in via Parenzo, has developed disruptively in a few months, with a huge and increasing success, earning important worldwide prizes and a great opening on foreign markets.
Francesco and Pasquale won, among others, the Prize Italia Giovane of the Association Giovani per Roma, under the supervision of the National Council of Economy and Labour, Confindustria and the Presidency of the Republic, as best under 25 entrepreneurs in the industry of fashion.
Besides selling in luxury stores in Milan, Naples and Paris, they now aim at extending their business of “elegantly extravagant” clothing in other countries in Europe and Asia as well.
There is a feet-on-the-ground dream, a careful and strategic wish to launch an entrepreneurial venture in a difficult and articulated market, such as fashion, pursuing a dream and a passion. A dream flavoured with cooperation with important dressmakers and designers, in a virtuous circle of hard work and great rewards for the good job done.
As a compass, a dragonfly, their logo, which stands for freedom and attitude to change.
The only way to make sense out of change is to plunge into it, move with it, and join the dance – Alan Watts, English philosopher of the 20th century