Emigrating home

The story of Lovli.it is one of the least common ones you might hear. Two brilliant Italian graduates left their career in multinational companies to establish a start-up in the field of e-commerce for selling design, made in Italy products.

Back in Italy after some years working abroad, in the midst of the economic crisis that followed the peak of 2008, these two entrepreneurs launched a zero version of Lovli.it in July 2012. That same year in October their debut took place, with the launch of the first official version of the platform. It was heralded by the users’ community and by the partners of Italian Angels for Growth, a group of business angels that funds the most promising start-ups. Angels for Growth funded Lovli in April 2014 with fundraising of 520,000 euros for its international development.

Today, Lovli.it is active in more than 60 countries and has a portfolio of more than 1,000 brands and more than 90,000 products.

Its mission is to “defend what is well done, absolutely Italian, in 60 countries around the world”.


This story accurately shows the real productive ecosystem in Italy, something we do not talk about so much. As of now, the innovative enterprises registered to the Italian Chamber of Commerce number 5,195 and this figure increases day after day. This number reveals a creative environment, swarming with innovation, in which opportunities multiply.

As self-entrepreneurs first, every and each of us is called to defend “well done” things and to hold up the creative standard we are so proud of as a country. A standard that can, and knows how to, inspire.

Any job very well done that has been carried out by a person who is fully dedicated is always a source of inspiration.
Carlos Ghosn (CEO, Renault-Nissan)

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